Consumption, Treasury, and Growth Linkage

The tradable nature of tokens allows them to become the core reserve assets of a project’s on-chain treasury.

This mechanism directly connects consumer spending with project growth:

Consumer Action	Business Result
More purchases →	Higher project revenue
Higher revenue →	More tokens stored in treasury
Larger reserves →	Stronger token price support
Rising token value →	Direct benefit for token holders

For the first time, consumers experience that spending not only grants product access but also generates value for themselves. This alignment fosters stronger user engagement, higher sales, and a positive cycle of shared growth between businesses and their customers.

Comparison: Loyalty Points vs. Tokens

Dimension	Loyalty Points	Tokens
Issuance Mechanism	Unlimited issuance, continuous inflation, leading to devaluation	Limited total supply, or decreasing issuance model, ensuring scarcity
Value Stability	Continuously devalues over time	Potential to appreciate with project development and market demand
User Incentives	No difference between early and late users	Early users have more opportunities to gain additional benefits
Liquidity	Can only be consumed or redeemed within the project	Freely tradable on secondary markets, with asset properties
Price Discovery	No market price, only determined by the project party	Market-based pricing, transparent and public
Impact on Cash Flow	Users tend to use points quickly, causing cash flow pressure	Users tend to hold long-term, relieving pressure on cash flow
User Experience	Expires once used, no asset property	Can appreciate in value, consumption becomes acquiring tangible value, forming positive loop
Project Value Link	Detached from project growth	Treasury-reserved tokens directly link consumption with growth